BINGHAMTON – The American Red Cross and Dunkin’ Donuts concluded the new “Dunkin’ Donors Make a Difference” campaign on Feb. 15 with nearly 100,000 blood and platelet donors rolling up their sleeves to become “DD Donors.” Dunkin’ Donuts support of the campaign and its extension helped ensure that lifesaving blood is available to patients in need during a difficult time of the year to collect blood and platelets for the Red Cross.

The new campaign, launched on January 1 and originally scheduled to conclude on January 31, was extended to February 15 to allow more Red Cross blood and platelet donors to participate in the wake of severe winter weather across the Northeast.

The Red Cross supplies about 40 percent of the nation’s blood, and in a effort to incentivize blood and platelet donations, those who came out to donate at participating blood drives received a free $5 Dunkin’ Donor Card – good toward the purchase of any item at participating Dunkin’ Donuts.

The Dunkin’ Donor Card features a Red Cross logo, is re-loadable and can also be enrolled in the DD Perks Rewards program and used throughout the year and serve as a badge of honor for those who donate blood.

“Dunkin’ Donuts is proud of the nearly 100,000 individuals who became “DD Donors” through the new Dunkin’ Donors Make a Difference campaign,” said Tamara Tenenbaum, Field Marketing Manager for Dunkin’ Donuts. “Our franchises were happy to give back to their communities by sponsoring blood drives at participating Dunkin’ Donuts restaurants throughout the Northeast to give our guests an opportunity to donate blood and help those in need in our communities.”