NORWICH — Mother and son small business owners are showing appreciation by giving back to the community and raising breast cancer awareness.

Joyce Lein and Brett Lein, owners of Rosebud Tattoo and Tanning in Norwich, dedicated a day of business to raise money for local women struggling with breast cancer.

On Wednesday, the Leins charged $50 for pink ribbon tattoos. The event took place the entire business day. Proceeds from the pink ribbon tattoos went to Chenango County Health Network. Customers getting tattoos were given the opportunity to donate more money if they wanted to.

This is Rosebud Tattoo and Tanning's second year holding the breast cancer event. Last year, the Leins did nine tattoos and raised $460. This year, they had already completed six tattoos and raised $450 by Wednesday afternoon. Brett Lein expects them to exceed last year's donations. His goal was to raise $1,000.

Brett Lein said Chenango County Health Network has a program that specifically helps local women diagnosed with breast cancer. The program meets some of the financial needs regarding the women's breast cancer treatment, including gas cards for trips to medical appointments, insurance co-pays or hotel stays for out-of-town medical appointments.

“I think it is a special opportunity to give back to the community. We're put in a position to give back. We are able to donate our time, skills and supplies. It’s good to help the local people who give us business,” said Brett Lein.

“We want the money to go back to our community. We want to help local people. As small business owners, we understand how important that is,” said Joyce Lein.

Although neither of the tattoo business owners have had anyone directly related or close to them be diagnosed with breast cancer, they believe it is a worthy cause.

“There are a lot of women in my family. I have three daughters ages 16 months, 3 years and 6 years old. I am also close to my mother and fiancé. I think it's a nice way to recognize women,” said Brett Lein.