FT. LAUDERDALE, Fla. – Confidence Entertainment, LLC., a video production and music recording company, was founded by Sherburne-Earlville graduate and rapper Max Ross, and is taking on more clients regularly.

Ross was inspired to start his own company because of his love for music and desire to create videos of his work.

“I started the company to help musicians and artists of all kinds through the use of film to connect audiences around the world,” he explained in an email interview. “I work and focus on all genres. From rock to hip hop, country to R&B – it's all beautiful to me. I can't discriminate when it comes to music or any art form because music comes from the mind, body, soul and spirit which is our platform to life.”

While a large part of his business focuses on music videos, Ross does a wide variety of videography projects.

“I've shot weddings, I do a whole lot of stuff,” he said. “I'll shoot anything.”

He explained that he has shot interviews, documentaries and also created a video to promote Dwayne Wright's semi-pro football team.

“There are a lot of moving parts. I like the reality of it when I'm shooting something,” Ross said. “I just like the time that I'm in that moment. I love capturing moments – it's a passion.”

Ross said that he will sometimes have dreams about various shots while he’s sleeping. Anything can serve as inspiration. Sometimes he will be walking down a street and see something that would be a perfect shot.

When it comes to clients, Ross will often contact an artist if he enjoys their work. In other instances clients will contact him, but Ross explained that he has to really like their work before he will agree to shoot a video.

Ross studied at the New York Film Academy, but decided real-world, hands-on experience would be more relevant to his goals.