Agro Farma Bucks The Trend Of Doom And Gloom

By: Melissa Stagnaro

Agro Farma bucks the trend of doom and gloom

In three years, Yogurt-maker Hamdi Ulukaya has turned a shuttered plant into a thriving company with 80 employees, $30 million in sales and more orders than they can fill with their current capacity.

“You can always turn things around if you have the motive, if you have the idea,” said Ulukaya.

What brought the Turkish-born business man to Chenango County? He was following his dream of introducing a high quality Greek-style yogurt to the U.S. market.

The dairy business was nothing new to Ulukaya; his family has been in the industry in Europe for generations. He himself already owned a company called Euphrates, Inc., for which he built a state-of-the-art facility in 2002. The company, located in Johnstown, makes feta cheese.

Ulukaya first visited Chenango County in 2005 to see the Kraft plant outside of New Berlin. The building, built in the 1920s, was in the process of closing. During that visit, he said, he was struck by how people in the community, particularly the plant’s 55 employees who would be affected.

Story Continues Below Adverts

“They cared about their jobs,” he explained.

While the building didn’t look like much from the outside, Ulukaya said, there was a valuable investment in equipment inside. He was able to see not only the potential for the facility, but also its surroundings.

“The raw material here is the best in the world,” he explained, speaking of the quality of the milk produced by area farms.

Beyond that, it was instance that helped Ulukaya make his decision.

“You have to follow your gut feeling,” he said.

With the purchase of the facility, Agro Farma was born.

“I think this is a great example of local and state government coming together and making a project work,” said Ulukaya.

Ulukaya received support and financing after his purchase of the facility by working closely with both Chenango County and Commerce Chenango.

According to Maureen Carpenter, President of Commerce Chenango, her organization applied for a grant on Agro Farma’s behalf with the New York State Office of Small Cities, now known as the Office of Community Renewal. That money was divided into a $250,000 low-interest loan and a $340,000 forgivable loan for equipment, working capital and employee training. As the money is paid back, it goes into the Chenango County Area Corporation’s revolving loan fund where it can benefit other local businesses.

Agro Farma also received business assistance loans from Chenango County and the Area Corporation.

Ulukaya said he felt welcomed and supported by the agencies he worked with to get Agro Farma off the ground.

“They are there for us,” he said. “The relationship has been amazing.”

From 2005 until October 2007, the company manufactured yogurt for a private label. During that time, they had their eye on their true goal.

Story Continues Below Adverts

“We wanted to have our own label,” he explained. Gradually, Agro Farma added the equipment they would need to produce the Greek-style yogurt they wanted to introduce as their own.

“From the beginning, everybody got involved, from management to the people on the line,” said Ulukaya. Employees had a say in everything from the yogurt’s packaging, to the taste of the product itself.

The result of their collective effort is Chobani; a thick, creamy Greek-syle yogurt rich in protein currently available in 8 non fat and low fat varieties. The all natural traditional-style yogurt contains no artificial sweeteners, no preservatives and is made only with milk from cows who have not been treated with synthetic growth hormones. It also happens to be gluten free and low in lactose.

TO READ THE FULL STORY

The Evening Sun

Continue reading your article with a Premium Evesun Membership

View Membership Options




Comments

Official Evening Sun Facebook

pennysaver logo
Shop4Autos logo
greatgetaways logo
Official Evening Sun Twitter